The creation of makeup dates back to millennia; Using as a camouflage by prehistoric hunters or to adapt to the trends of the Versailles court, the most telling example is that of the Egyptians. 3000 years before Jesus Christ, these people had already developed make-up trends such as kohl on the eyelids. Women and men had a make-up palette as pigmented as ours but with natural dyes.
If the Egyptians used pigments from the earth (red and green clay, yellow ocher, vegetable charcoal, etc.) for their makeup, now we find mainly chemical and synthetic derivatives in conventional cosmetics. The ingredients of the compositions are therefore very far from what could be done before. Certainly, some of these ingredients are beneficial for the conservation of makeup, or to improve its texture and its perfume but let's be clear: makeup: makeup clean exist and works well !
The advantages of clean makeup
We define clean or natural makeup for its composition as close as possible to the 100% natural and/or organic ingredients. Indeed, you will find very little, see not at all, allergenic ingredients, petrochemical ingredients, endocrine disruptors and other horrors in the immense name.
Several reasons push you to make up:
- Camouflage some imperfections
- Sublimate your eyes
- Give back
- Let his creative side
- Regain self -confidence
- ...
These are mainly for reasons aesthetic And yet health should also come into play when it comes to choosing your cosmetics, including your makeup. We often forget it but all these relatively aggressive components are in contact with your mucous membranes, your eyes, and your epidermis in general terms. This is why you may have already had itching or buttons when using certain products (cf. allergens). Especially since with the morning and evening routines that we apply, they are harmful ingredients that our skin incorporates quo-ti-die-ne-ment. Are you too aware of the awareness? We too unfortunately.
So why not go to natural makeup? The advantages are multiple, starting of course by saying that your skin will thank you. However, we often hear unfavorable arguments about Clean cosmetics: in particular their absence of pigments, their poor outfit or their lack of choice. Together we will break these shots, because today many brands exist; some installed for a few years on the market, and others in the process of proving themselves to the followers of the Clean Beauty.
No more foundations that suffocate your skin with their ingredients comedogens, aka Silicones, to substitute for vegetable oils and butters.
Reminder: Encounte funds must be kept for 6 months maximum after the first use according to healthcare professionals. However, the Conservatives allow them a lifespan up to 12 months thanks to the questionable conservatives. We advise you to renew rather than risk irritation.
No more mascaras with BHA (butylated hydroxyanisole) and BHT (butylated hydroxytoluene) preservatives who put us in contact with endocrine disruptors.
Reminder: Mascaras can be kept between 3 and 6 months maximum depending on health professionals, therefore the conservatives who give them a lifespan greater than it they are said to be STOP.
The big plus of clean makeup is their desire to combine care and makeup, so the desire to adapt to the characteristics of each skin. Indeed, these marks rely on active ingredients in their formula in order to add a protective, moisturizing or repairing side to their cosmetics.
After talking about your well-being, the natural makeup also puts on the well-being of the planet and the animals. Since 2013, it is prohibited to test your cosmetics on animals, but here we go further: it is unthinkable that animal cruelty is included in this type of makeup: the composition will therefore be absent from substances taken from animals. You will very often see the “Cruelty Free” label appear on packaging.
Clean and effective brands
How many brands of natural cosmetics do you know? We assume that few examples come to mind for the moment, that's why you have preparing a list of several brands of Green cosmetics as well as their characteristics.
“Clean, Skin-Centric Beauty” is the slogan of Ilia Beauty, in other words: natural beauty and centered on the benefits of the skin. Their idea of makeup is the one that beautifies your skin to enhance your natural beauty while choosing protective and non -aggressive formulas for the skin. For Sasha, the founder from Vancouver, Skincare and Makeup go hand in hand, one does not go without the other and that is how Ilia Beauty was born.
Catherine LAM has created the French brand LOESIA. Her ambition was based on the simple fact that her skin became sensitive to conventional cosmetics that she used daily. In 2017 was born LOESIA, a brand of organic and natural makeup. Its flagship product: a lipstick with a minimalist composition, proposed in a recyclable case and made in France.
Co-founded in 2012, Zao Make-Up is the result of collaboration between nature lovers and followers of sustainable consumption. The brand is distinguished by its rechargeable makeup, 100% natural, certified organic (Ecocert) but especially by its main inspiration: Asia. Bamboo has thus become the main material of the packaging offered by Zao. Regarding the composition, you will not find petrochemical derivatives or synthetic preservatives, which is why the mention "slow cosmetics" has been affixed to products since 2014.
Avril is the brand of cosmetics and care known in the world of organic beauty. With ranges for the face, hair, body and makeup, ingredients from organic farming are part of each of them. The specifications are strict, the quality present and the price accessible; The choice will be quickly made. The labels that Blessed has obtained in the years will be there to convince you of their desire to integrate into a more ecological world.
With 140 Make-Up product references, natural and organic, Boho Make-Up is the spokesperson for ethical beauty in France. If you often say clean makeup that it is not pigmented enough, you will change your mind with Boho with whom pigmentation is non -negotiable. Their little extra: the wooden rechargeable makeup pallets, which recall the bohemian side.
Diana's favorite selection
Diana, the co-founder of Melāhuac, has opted for clean makeup for a few years already. After trying and tested several brands, she gives you her clean makeup from Clean from Ilia Beauty today.
- Liquid foundation
A light texture for an average coverage is the Best Allied of Beauty Addicts. The foundation "True Skin Serum Foundation" is available in 32 colors so inclusive for skin tones. It takes into account the aesthetic specificities of make -up (coverage, color) but also the specificities of care thanks to the assets present in the composition: niacinamide, allant and aloe vera.
Salina SF5. For Light-medium with neutral Undertone | Ilia Beauty
- Eyeshadow
Under a creamy liquid texture, this eyeshadow is ultra pigmented for natural make -up or glowy. For the practical side: the liquid eyeshadow is applied with a fine and precise brush which will dry with a powdered rendering.
Eye Tint Copper bronze sheen | Ilia Beauty
- Tinted lip balm
Several colors are available for the "Balmy reaches Hydrateing Lip Balm". It brings substantial hydration thanks to shea butter, while adding a touch of color.
Neutral Cranberry Lady | Ilia Beauty
Diana uses this lip balm for the moment because it is the best alternative it has found before making its own tinted lip balm for Melāhuac. We are impatient to present this novelty to you! In the meantime, the test phase is over, we are currently choosing the designs of the packaging. We cross our fingers for an outing in 2022.